Trademark is intangible assets. Trademark owner has a right to sell, transfer, licensing to anyone. this can be happening after duly execute the deed / agreement between the parties.
Trademark assignment may be fully or partially or with good will or without goodwill.
After Duly execute the assignment and filling with the registry it will take 8-12 month to get effect on the trademark register
To get brand value in form of money
To expand business by way of Licensing
Easy to get establish brand